Guest Blog: The Exact Web Design Formula for Senior Care Sites
As a senior care provider, you need a website that connects you to your audience and positions you as an authority. First, you need to understand who your audience is. Most likely, it’s the friends and family of loved ones who are in need of senior care in some form or another.
They’re in need of support and understanding in this time of need. They might be looking for information or simply for an idea of what to expect during their search. Either way, you need a website designed for success if you want to convert these visitors into customers or patients.
Homepage
Homepage is your first impression to your customer, so take this moment to highlight the value you offer your patients. Many health facilities make the mistake of putting too many SEO keywords on their homepage, and overwhelming users with content. Most new users will only spend up to 15 seconds on a website before they decide to go elsewhere. You’ll need to include these things to keep customers focused and interested:
● Descriptive value – First, make sure you identify who you are, what you do, and the value you provide. This should be focused on the patients.
● Call to action – What action do you want your users to take first? Include your CTA above the fold, or near the top of the page. You might ask them to sign up for your email list, visit your blog, or just see your services.
● Unique proposition – How are you different than other facilities? Make sure this is clear right off the bat.
Easy Navigation
Besides focusing on keeping your homepage straightforward, you also need an easy to use navigation. Avoid going overboard with menu items. Less usually is more.
One of the best tips from Lead to Conversion, a leading design business, is to use a traditional layout. There’s a lot of temptation to go with something artsy and unique, but realize that users have expectations when they visit a website. Sticking to these expectations will help lead them through that important funnel. Keep these things in mind with your navigation:
● Limit menu items – Keep your menu items limited to the most important pages.
● Consolidated mobile menu – Ensure your menu appears correctly even on mobile devices.
● Alphabetical – Finally, make sure your pages are listed alphabetically if you use drop-down menus since this makes it easier to find what you’re looking for.
Much of web design is trial and error. When it comes to creating senior care websites, you need to know what your users want. The better you understand this as well as how people interact with web pages, the simpler the process becomes.
Update: Nursing Education in China and the UK
Thanks to Selina, owner of CareLink Technologies in Beijing, for meeting with Team IRC regarding nursing/rehabilitation education in China. Her team spent a week in the US and enjoyed the Denver area. They were able to sight see a little, mixing business with pleasure.
Team IRC will be in the UK, specifically London and Scotland, at the end of May to collaborate with our partners in the UK.
Guest Blog: What Colorado Residents Need to Know About Medicare in Their State
Despite impacting millions of people across the country, not many Americans are familiar with how the Medicare system functions.
Medicare even varies within each of the fifty states, making it more difficult to completely understand. In order to ensure that each citizen is getting their maximum benefits from this program, it is important that people become educated on the topic.
The more that people know about Medicare, the more they benefit. Here are some things that residents need to know about Medicare in Colorado.
Colorado Medicare Options
Medicare benefits are divided into different categories in Colorado. Residents can apply for Part A, B, D and supplement plans.
Medicare Part A covers care taking place in a hospital, and Part B focuses primarily on physician care. Colorado even has some Advantage Plans that are offered by private insurance companies.
Part D provides prescription medicine coverage for those already enrolled in Parts A and B. Part D is provided through some private insurance companies previously approved by Medicare.
Applying for Medicare
The process of applying for Medicare is the same in Colorado as all other states. To be eligible, an individual must be either a citizen of the United States or have held permanent residency for at least five years.
All individuals over the age of 65 are allowed to apply for Medicare coverage. Medicare in Colorado also covers those with disabilities who are under age 65.
Medicare Deductibles
Each Medicare Plan does have deductible costs to consider. Plan A has a deductible of $1,340 for each of the benefit periods. Medicare Plan B has a lower deductible of $183.
After paying the deductible, Plan B recipients are responsible for covering 20% of any amount approved by Medicare. Colorado charges a $405 yearly deductible for the Plan D Prescription Plan.
Medicare Supplement Plans (Medigap)
The Original Medicare plan still leaves a lot to be covered by an individual. Deductibles can quickly add up even with all the benefits provided by Medicare. This is why Colorado offers some Medicare Supplement Plans like Medigap.
Medigap works similar to Medicare, but it works to cover all of the costs that Medicare doesn’t. Out of pocket expenses such as coinsurance, copayments and deductibles are all covered by a Medigap plan.
These plans are offered through private insurance companies, similar to some Medicare Supplement Plans.
What Is Involved in a Radiographer’s Career
Are you thinking about a career in radiography? If yes, then this article will prove to be very meaningful to you. Let me just tell you, a career in radiography is a great choice for you if you like helping other people and paying close attention to details. Moreover, if you like performing an important role in a medical emergency, then there’s nothing better than becoming a radiologic technologist.
This article will brief you about what a typical career of a radiographer comprises. For more important details regarding how to become a radiographer, you can log on to insideradiology.com.au.
1- What Is a Radiographer Trained to Do?
One of the benefits that radiographers get from their profession is that they are trained to operate some of the most cutting-edge medical equipment. As a radiographer, you get the chance of being right in the middle of a medical case, working closely with patients and doctors. If you’re pursuing a career in radiography, then you would be trained to perform several diagnostic procedures, like X-rays, fluoroscopy, MRI, CT, and angiography.
2- How Is Radiographer’s Career Important?
A doctor cannot perform an invasive procedure even if it’s an emergency case without having the results of diagnostic tests performed by a radiographer. Radiographers are also responsible for setting radiation equipment accurately and ensuring that all test results are recorded correctly.
3- What Makes a Radiographer’s Career Interesting?
If you’re thinking of becoming a radiographer, then you won’t spend your day doing the same work. You’ll be performing various tests and using different kinds of modern technical devices. Following is what makes a radiographer’s career so interesting:
• Dealing with patients and briefing them about the procedure
• Guiding patients to form correct positions for the tests.
• Operating all the test equipment
• Recording the test results
• Working with doctors and interpreting the results
4- The Directions in Which a Radiographer’s Career Can Go
The best thing about becoming a radiographer is that you don’t have to stick to medical insinuations and hospitals throughout your career. Although most radiographers prefer to work in hospitals, you can steer your career in other directions as well. You can work with scientists and perform radiography on fossil bones to examine them. You can work with engineers to diagnose flaws in mechanical designs. You also have the option to work in mobile imaging services, military, breast imaging centre, and veterinary care practice.
5- The Demand for Radiographers
Radiographers in Australia enjoy a sound career and handsome salary. Moreover, radiography is a steadily growing job market that is expected to flourish further during the years to come. A general radiographer in Australia can easily make $65,000 to $75,000 annually and a CT radiographer can earn around $70,000 to $90,000 annually. The pay scale for MRI radiographers is even better.
So, what have you decided? Does a career in radiography sound interesting to you? Whether you work closely with patients and doctors or help a scientist examine fossils and mummies, a career in radiography sure gives you the feeling that you’re making the world a better place.
Guest Post: Natural Treatment of Psoriasis Through Oil Therapy
Psoriasis is a chronic skin ailment caused genetically, triggered by environmental factors. A psoriasis patient shows symptoms like scaling, itching, abrasions and localized redness. P
Affected people are also prone to other health problems like diabetes and heart diseases. It is not contagious, but difficult to cure completely. There are many effective remedies for Psoriasis like medications and skin therapy using essential oils.
Essential oils are used for aromatherapy and oil therapy to treat psoriasis. A lot of research is still needed in the direction of skin treatment using essential and carrier oils. One must also test skin sensitivity for side effects of oils. One should consult a doctor prior to having oils in their treatment regime for psoriasis.
Coconut oil
With its natural anti-inflammatory properties, coconut oil can help in reducing scalp pain. Lauric acid, the primary ingredient in coconut oil blocks bacteria and viruses from getting inside the body. Coconut oil can be taken internally or applied externally over the affected dry scalp surface. One can ingest 2 tablespoons of virgin coconut oil in food every day. Else, coconut oil can be applied on skin directly after taking bath.
Tea tree oil
Tea tree oil is an exotic product, as it is produced using leaves of a native Australian plant. Its natural properties protect body from infestation of bacteria, fungi and viral action. Applying tea tree oil over a psoriasis affected area minimizes any risk of infection. It also brings down the inflammation caused due to Psoriasis. Not only this, tea tree oil also enhances body immunity.
Tea tree oil is available in lotions and soaps. One should however be careful of allergic responses. One must apply only limited quantities to prevent its side effects. It is preferable to test tea tree oil over a small area of skin to find if the person is allergic to it. A lot of research is still to be done to find the benefits and side effects of tea tree oil.
Castor oil
Castor oil is used as the base for essential oils and has a softening or lubricating effect on the skin. It reduces flaking on Psoriasis affected skin if used regularly. It also increases the healing speed of skin. Castor oil when directly applied on skin detoxifies it. By raising lymphocyte count, it raises body immunity.
Lavender oil
It is one of the best known therapies for Psoriasis and other skin problems. Lavender oil has treated skin problems in cases where other forms of medication have failed. The application of Lavender oil upon skin protects it from bacterial and fungal infestation. In addition, it also protects skin from abrasions, muscular pains and headaches.
By applying Lavender oil on your temples, stress is minimized. It reduces itching sensation on skin. Diabetic patients should use Lavender oil in limited amounts. If the oil is used beyond prescribed limits, it may cause irritation, nausea, vomiting or headaches.
It can be mixed with lotion before application. A few drops of Lavender oil may be added to a carrier such as coconut oil to moderate the effects. Lavender oil may be added to water while taking bath for getting best results.
Geranium oil
Geranium oil reduces inflammation due to Psoriasis. It also improves circulatory system and helps in bringing down the stress levels. Geranium oil also enhances cell regeneration and renewal.
Geranium oil can also stop blood flow. So, people suffering from high blood pressure and those prone to cardiovascular ailments must use it with caution. Mixing geranium oil with carrier oil can be applied on psoriasis hit areas for best results.
It is better to test for side effects before applying it on skin. It can be diluted using a carrier oil for reducing side effects.
Peppermint oil
Peppermint oil is an effective cure for Psoriasis and other skin ailments. There are 25 species and 600 varieties of Peppermint, through which the oil is extracted. The curative ability of peppermint oil is attributed to menthol, its main ingredient.
Peppermint oil is harmless in limited dosages. But, otherwise there are chances that its application may cause allergic reaction on skin. One should rather test by applying over a small area of skin before actual use.
As a home remedy, 5 or 6 drops of peppermint oil are mixed with distilled water. The mixture is then sprayed on painful and itch-prone areas to stimulate skin relief.
Argan oil
Argan oil has anti-inflammatory as well as antiseptic properties. Because of such properties, it provides effective treatment for Psoriasis. Argan oil is a Vitamin E rich carrier oil. It helps in skin hydration and in enhancing skin’s metabolism.
It also reduces inflammation and protects skin from adverse effects of solar heat intensity. The oily part fights psoriasis symptoms such as redness, swelling, dryness and itching sensation. Argan oil can be applied directly over the Psoriasis affected parts. It can also be mixed with essential oils for proper action upon skin.
Black cumin seed oil
Black cumin seed oil protects skin from attack of bacteria, fungi, worms and viruses. It brings down intensity of skin inflammation in Psoriasis affected people. Simultaneously, it enhances skin’s healing process. It helps in minimizing scale thickness and also has a moisturizing effect on skin.
Black seeds have natural blood clotting properties. In addition, they bring down blood pressure levels. So they are safe for people affected with high blood pressure. Low pressure patients must first consult a doctor before using black seed oil for Psoriasis treatment.
One should also be wary of the intoxicating effect of overusing black seed oil. Black seed oil can be applied directly on human skin. Alternately, it can be mixed with a carrier oil prior to application on skin.
Consideration of risk factors
While applying a specific oil for psoriasis treatment, one should first research about it.
Essential oils and carrier oils have pharmaceutical properties. Hence, it is mandatory to follow the precautions for effective therapy . Essential oils must never be used beyond a certain quantity.
Also, it is better to consult a doctor to find the safe limits of essential oils to be applied for psoriasis treatment. Females must not use them in state of maternity or lactation.
Before application, one must meticulously go through product labels and follow attached instructions. One must know how the particular essential oil reacts with skin in order to meet the therapeutic purpose.
Michael Swift is a connector with Caffeinated who help businesses find their audience online. In his spare time, he reads books, writes for his blog reviewlatest.com and commits to do any activities that take place outdoors.