As a senior care provider, you need a website that connects you to your audience and positions you as an authority. First, you need to understand who your audience is. Most likely, it’s the friends and family of loved ones who are in need of senior care in some form or another.
They’re in need of support and understanding in this time of need. They might be looking for information or simply for an idea of what to expect during their search. Either way, you need a website designed for success if you want to convert these visitors into customers or patients.
Homepage is your first impression to your customer, so take this moment to highlight the value you offer your patients. Many health facilities make the mistake of putting too many SEO keywords on their homepage, and overwhelming users with content. Most new users will only spend up to 15 seconds on a website before they decide to go elsewhere. You’ll need to include these things to keep customers focused and interested:
● Descriptive value – First, make sure you identify who you are, what you do, and the value you provide. This should be focused on the patients.
● Call to action – What action do you want your users to take first? Include your CTA above the fold, or near the top of the page. You might ask them to sign up for your email list, visit your blog, or just see your services.
● Unique proposition – How are you different than other facilities? Make sure this is clear right off the bat.
Besides focusing on keeping your homepage straightforward, you also need an easy to use navigation. Avoid going overboard with menu items. Less usually is more.
One of the best tips from Lead to Conversion, a leading design business, is to use a traditional layout. There’s a lot of temptation to go with something artsy and unique, but realize that users have expectations when they visit a website. Sticking to these expectations will help lead them through that important funnel. Keep these things in mind with your navigation:
● Limit menu items – Keep your menu items limited to the most important pages.
● Consolidated mobile menu – Ensure your menu appears correctly even on mobile devices.
● Alphabetical – Finally, make sure your pages are listed alphabetically if you use drop-down menus since this makes it easier to find what you’re looking for.
Much of web design is trial and error. When it comes to creating senior care websites, you need to know what your users want. The better you understand this as well as how people interact with web pages, the simpler the process becomes.